Read what Pati Perkasa, Instereo Radio Consultant Founder wrote on his blog while he was still 96,7 Hitz fm Station Manager about Radio Content Packaging.
This year its another momentum for 96,7 HITZ fm again, because CIVIL WAR is coming in theaters. Then we decided to do the continous promotion on HITZVENGERS with a lot of tweaks, like we bring more HITZVENGERS (as announcers grow in numbers) and have to be better since last year.
In 2016 we made this cool videoteaser for HITZVENGERS Return, from this video we want build a strong excitement to our listeners that they are back with more superheroes and new ability with a little comedy.
Then after that we gave a great promotional videofor people to watch. Its not a ordinary ticket giveway! its another something different.
This is a good example that, how radio can do crazy packaging that bring excitement to people with a strong campaign. Radio in Indonesia keeps evolving, packaging is the king
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